George started his career as a copywriter in Chicago, writing commercials for brands like Allstate and McDonald's. Since moving to Austin, he has overseen campaigns for a variety of national and regional brands, including Shiner Beer, Stubb's Bar-B-Q Sauce, San Antonio Tourism and Apothic Wines.

After writing nearly 150 commercials, George stepped behind the camera in 2016 and began directing as well. Most of his work is comedy-based, but he also excels at drawing out interesting interviews for testimonial-style videos. In just a few years, he's directed award-winning projects for Scotts, Honeywell Home, Duck Tape and The Home Depot. Other clients include Shell, St. Jude Children's Hospital and KIPP LA Public Schools.

In addition to partnering with 360 Studios on a regular basis, George is the co-owner of Bandolier Media and Classic Dad. Despite living in Austin, he's still a big Chicago sports fan and once wrote a best-selling humor book about the Cubs.